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Straightening Curly Hair: You're Not Doing it Wrong
Straightening curly hair has seen every side of the beauty world over the past decade. It’s been praised, shamed, celebrated, and...

Brooklyn Ariza
4 days ago3 min read
8 views
0 comments


Curly Hair and Shedding: What's Normal and When to Worry
If you’ve ever been deep into your wash day detangling routine and suddenly felt like you just lost half your hair—you’re not alone. For...

Brooklyn Ariza
Jun 13 min read
25 views
0 comments


How Often Should You Cut Your Curly Hair? Here’s the Real Answer
One of the most common questions I get behind the chair is: “How often should I be cutting my curls?” And the honest answer is... it...

Brooklyn Ariza
May 253 min read
26 views
0 comments


Why Natural Curls Are Wedding-Ready: A Love Letter to Curly Brides
For generations, we’ve been taught—explicitly and implicitly—that the way our hair naturally grows out of our heads isn’t professional,...

Brooklyn Ariza
May 183 min read
19 views
0 comments


The Science of Hair Structure: Why It Matters for Your Hair Health
Have you ever wondered why your hair behaves the way it does—or why certain products and treatments work (or don’t)? The answer lies...

Brooklyn Ariza
May 114 min read
11 views
0 comments


Are Your Hair Products Expired? Here's What Every Curly Needs to Know
If you have curly hair, there's a good chance you’ve got a product graveyard hiding in your bathroom. You know what I’m talking...

Brooklyn Ariza
May 42 min read
16 views
0 comments


Viscosity in Hair Products: Why It Matters for Your Styling Routine
Have you ever wondered why some products feel light and airy while others are thick and buttery—and how that affects your styling...

Brooklyn Ariza
Apr 272 min read
24 views
0 comments


How Pregnancy Can Change Your Curls
As most of you know, I’m currently pregnant, and throughout my career, I’ve had the opportunity to hear many of my clients’ unique...

Brooklyn Ariza
Apr 203 min read
7 views
0 comments


How Often Should You Wash Your Hair?
Hair washing is a touchy topic these days. Before diving in, it’s important to understand that all hair—no matter how curly, wavy, or...

Brooklyn Ariza
Apr 133 min read
31 views
0 comments


Air Drying, Diffusing, and Hood Drying: Which Drying Method is Best for Your Curls?
After putting all your hard work into your curl set, choosing how you seal the deal and complete your routine can have a big impact on...

Brooklyn Ariza
Apr 62 min read
27 views
0 comments


The Evolution of Hair Color Needs: A Shift Towards Low-Maintenance Beauty
When I began my career almost eleven years ago, the majority of clients seeking color services needed full grey coverage and regular root...

Brooklyn Ariza
Mar 302 min read
7 views
0 comments


Growing Up Curly: My Journey to Embracing My Hair
I still remember the first time I realized my hair was different. I was sitting with my sibling and grandmother watching the movie Annie...

Brooklyn Ariza
Mar 234 min read
21 views
0 comments


Ask a Trichologist! Your hair loss/hair growth questions answered.
This is Jenna Binette, here to answer the questions you submitted via Instagram and clear up any and all confusion we've had about hair...

Brooklyn Ariza
Mar 167 min read
60 views
0 comments


The Truth About Buying Hair Products from Off-Price Retailers
Listen, I love TJ Maxx and Marshalls. Honestly, you’ll catch me there finding all kinds of trinkets to decorate the salon with. If you...

Brooklyn Ariza
Mar 92 min read
15 views
0 comments


Why I’m Bringing Davines to Brooklyn’s Curl Suite
If you’ve been in my chair recently or received a VIP mailing, you may have noticed a new product line in the suite—Davines. As a stylist...

Brooklyn Ariza
Mar 22 min read
38 views
0 comments


Luxury Meets Practicality: The Salon Experience You Deserve
When I became an independent stylist and suite owner, my goal was clear: to create a space that feels like home for busy women with...

Brooklyn Ariza
Feb 232 min read
6 views
0 comments


Why Your Curls Are Unique—and Why They Might Change Over Time
Have you ever wondered what determines your curls and why they can sometimes change? The answer lies in your body, specifically your hair...

Brooklyn Ariza
Feb 162 min read
7 views
0 comments


Dew Point: Your Invisible Styling Product
First, what is dew point? Dew point is the temperature at which air reaches 100% relative humidity, meaning it can no longer hold water...

Brooklyn Ariza
Feb 92 min read
19 views
0 comments


How the Curl Community Culture Has Evolved
Over the past decade, I’ve witnessed a remarkable evolution in the culture surrounding curly hair. When I started cosmetology school in...

Brooklyn Ariza
Feb 23 min read
12 views
0 comments


Owning my Platform: Why I'm Blogging in 2025
Over the past few years, social media platforms like Instagram have played a significant role in connecting me with my amazing...

Brooklyn Ariza
Jan 262 min read
71 views
0 comments
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